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Contact's
email marketing system will make sales quicker and easier to target
than ever before. Using the information that is already stored in
the database, Contact allows you to interrogate the database to
find the exact customer list for your upcoming promotion.
Email
Marketing Campaign Wizard
Here
are a couple of examples:
Your company is a new car dealership. It is coming close to the
end of the year and you need to move some current models to make
room for the new stock arriving next month
Go
to Contact's email marketing area. Search any parameters you think
will give you a solid potential client base. It may be the following:
Potential clients that have enquired about this car before
Clients that have bought a similar car more than 3 years before
Corporate clients that you have fleet deals with
Your company is a travel agency and you have been notified that
the airlines are offering a special package to the North Queensland
and the Great Barrier Reef. The offer ends in 48 hours but you know
there are quite a few customers you have that would be interested.
Go
to Contact's email marketing area. Search any parameters you think
will give you a solid potential client base. It may be the following:
Customers that have enquired about this destination before
Customers
that have travelled there before and to similar destinations
Customers
that enjoy scuba diving
Your company annually has a golf day and it has always been an inconvenience
to try to remember which of your customers love golf or hate it
.and
then there is organising the invitations and mailing them.
Go
to Contact's email marketing area.
Search the hobby section for golf
Contact
will give you an instantly listing of Contact's and email address.
Deselect the customers you do not wish to receive the email. Type
up the special offer in the email window and submit.
Your
marketing campaign is done in seconds.
Everyone that is sent the special offer will be flagged as receiving
the promotion. When customers call, buy and enquire you will be
able to measure the results and generate reports.
It
doesn't get much easier than that.
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