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Heard
the term Garbage In Garbage Out?
At Contact, we understand the integrity of your database is
only as good as the information your salespeople enter into it. The Lead management functionality was designed to assist with
keeping your database up-to-date and “clean”, by keeping leads
separate to the main company database until such time you convert them
to a hot prospect.
This
ultimately results in an improved conversion ratio to customer.
Leads
within Contact are kept in a separate database to prospective and
existing customer information.
When
leads are qualified to a prospective customer, Contact
allows you to convert this lead via
a wizard to the Companies
database within Contact. Contact gives your sales people
instant access to the latest prospects
and ensuring that no leads are lost.
Lead Management enables sales
and marketing managers to understand where their best leads
are coming from.
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